ActiveCampaign take all the aspects of email marketing and combines them into an easy-to-use platform. With ActiveCampaign you can seamlessly create engaging emails, push them to your subscribers, and see the reactions and interactions occurring in real time.
By utilizing ActiveCampaign you can combine email newsletters, marketing automation, and CRM into an affordable marketing automation tool that is very easy to setup and maintain.
The great thing about ActiveCampaign is that all your customer data is held in one place. From there you will be able to utilize it to effectively market your product or services with emails and personalized sales calls.
Conditional Content allows you to dynamically alter content on a per contact basis. This is a great tool if you are sending out an email that advertises a sale. With it you can display specific products, which the contact has viewed previously. You could also display entirely different images or text based on what web pages they have viewed on your website.
Another superb tool in the ActiveCampaign chest, is Event Tracking. With this you are able to communicate specific actions that your contacts have previously taken, and then use that data to create personalized marketing. Event Tracking can be used to notify ActiveCampaign when a user logs into your website, or they make a transaction. This data can then be utilized to trigger a follow-up marketing campaign.
ActiveCampaign uses a subscription pricing model, with a free 14 day trial available (no credit card required). The Basic plan begins from $9 per month for 500 contacts, for email marketing. This is followed by the Plus plan, which has CRM and marketing automation, and is priced from $49 per month for 1k contacts. Finally, the Enterprise plan is priced from $149 per month. For that price you receive a custom domain, integrations, design services, an SLA and a dedicated account rep.
ActiveCampaign goes way beyond a traditional email service provider. It ties in email and messaging features into a robust marketing automation platform that is very user-friendly. With built-in CRM and sales automation functionalities and a wide variety of tools, ActiveCampaign is a great app to consider.
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